What does Prudence mean?
Prudence is the ability to be savvy, to manage your money and look after your own interests. In Rip Off Ireland, it has never been more important to be prudent. Prudent women know how to plan for the future and exercise good judgement.
Who is the prudent girl?
She is the girl every woman has always wanted to be – the head turner who arrives at a party looking fabulous wearing a shrug she picked up in Paris (for €2 at a flea market) and Christian Louboutin shoes (nabbed at half price in New York end of season sale). She always looks a million dollars and because she knows the true meaning of style she doesn’t have to earn a fortune to look good or have a good time. Not that she is a penny pincher – she knows exactly when to spend and when to splurge – and she does it wisely.
Her considerable flair extends to her home which she furnishes with a mix of flea market finds, smart investments such as artworks by up and coming artists and carefully sourced antiques. She knows how to entertain too, whipping up classy meals on a shoestring and capitalising on her sense of occasion to create a night to remember. Her contacts book is full of her in-the-know-addresses: places across the world where she can check in, eat out or party without breaking the bank. When she is out on the town you will find her at hip, purse friendly venues, off the beaten track restaurants and little known clubs.
She bought property abroad before anyone else and probably has a few smart investments under her belt. The prudent girl isn’t defined by age, class or status – whether she is 20, 30, 40, married, single, career-focused or a full time mother, she is living proof that good taste – and a little inside information – go further than a big wallet. The Prudent girl values everything in her life from her career to family and friends. Her mantra? Spend wisely and live rich.
According to our research, women aged 20-44 years in Ireland today are dissatisfied with Rip Off Ireland and want better value for money. They are smart, savvy shoppers with a strong sense of style who look for quality and value, layering designer, vintage and high-street finds for an individual look. Time poor, Prudence is their style saviour, providing them with the lowdown on what to buy and where.
A glossy, bi-monthly lifestyle magazine for women in the twenties, thirties and forties.
Vision for the future “No other women’s magazine in Ireland is more in tune with the needs, wants and desires of real women living in Ireland than Prudence magazine. In my tenure as editor it is my mission to provide women with aspirational yet accessible ideas for living with information packed, finger on pulse features on fashion, beauty, interiors, travel, food, money and career.
Reading women’s magazines can be a depressing experience for many time and cash poor women but Prudence is a positive read that empowers its readership, challenges the Rip Off Ireland culture and inspires women to want a higher quality of life. The modern progressive spirit of Ireland is encapsulated on the pages of Prudence, reflecting the changing cultural identity and growing status of women in Ireland, marking us out as a magazine that leads not follows with a progressive audience.”