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Now these bad boys do tip the scales at the saucy end in terms of spend, however when the threads are this nice we can always justify loosening the purse strings. They’ve rocked out abstract prints, intense......more

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That time of the year has rolled around again. That’s right, it’s wedding season. Here at Pru HQ our first of the year is coming up next month. This can send even the most confident blogorette......more

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So when is the right time to break out your summery threads and jump on the summer is here bandwagon? Can we really suspend our disbelief on feeling that first sunny ray beating down on us......more

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Here’s a sneak peek at the new Penneys summer campaign. What do y’all think? I love it! A few weeks ago their lovely pr Gill sent me a preview snap from the shoot and it was......more

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So while I’m daydreaming about being this girl (!) I realise that the summer months seem like a long way away yet. Still I’ve already started contemplating where I will be holidaying and what I’ll be......more

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I’m always tempted by smart new clothes (trousers, fitted dresses and shoes, sigh!) but one of my New Year’s resolutions is to stop slobbing around in sweatpants at home and on the weekends. Now I’m not advocating......more

Win a month’s supply of Vita Coco Water!

Win a month’s supply of Vita Coco Water!
The ‘slebs love it and so will you:  Vita Coco Water is based on one single ingredient: fresh coconut water which comes from young green coconuts and is full of naturally occurring potassium and essential electrolytes.  With no colourings, preservatives or flavourings and never made from concentrate, Vita Coco offers
Win 3 pairs of tickets to Thank You Crumlin, Love Mia

Win 3 pairs of tickets to Thank You Crumlin, Love Mia
11 yr old Mia Keaveney’s debut fashion show, in association with Fastway Couriers, takes place on Friday 25th May at the Dublin Convention Centre and promises to be an evening of fashion and entertainment in aid of Our Lady’s Children’s Hospital, Crumlin. Some of Ireland’s top fashion designers including John Rocha,
Prudent Pick of the Week: Thrifty travel accessories

Prudent Pick of the Week: Thrifty travel accessories
Aldi have your travel essentials all wrapped up this summer. To avoid those tricky excess charges at the airport, it’s always a good idea to weigh your luggage before you leave the house and with Aldi’s Luggage Scales (3.99euro each) you have no reason to be left red-faced. For glamorous
Prudent Picks: Bargain-busting ways to beat those boredom blues! Gear up for racing season and festival fun

Prudent Picks: Bargain-busting ways to beat those boredom blues! Gear up for racing season and festival fun
Beauty Racing Season is upon us and Carter Beauty has created the ultimate ladies day package to get us over every beauty hurdle. The luxe-for-less ‘Race Day’ 4 in 1 package includes file and shape, spray tan, eyelash tint and brow tidy, all for an amazing 60euro. It’s a big win
Naoimh goes online for some savvy, stylish steals

Naoimh goes online for some savvy, stylish steals
Here comes a fashion admission, I rarely shop on eBay. Online shopping kinda baffles me. I really do prefer a bricks and mortar experience. I need to feel the fabric, try things on, if it’s a dress stand up on my tip toes to see how it’d look in heels,
Get cover girl Reese’s glamorous, girl-next-door beauty look

Get cover girl Reese’s glamorous, girl-next-door beauty look
Reese is global ambassador for prudently-priced beauty brand Avon. She’s an avid supporter of Avon’s Breast Cancer Awareness campaign as one of her close friends is a breast cancer survivor. Here are our hot buys and tips and tricks to get Reese’s glamorous, girl-next-door look: Reese favours a smokey eye but
Prudent Pick of the Week: Coffee Society

Prudent Pick of the Week: Coffee Society
Coffee Society chain of eateries is doing a fantastic lunch deal for under a fiver. Enjoy soup and a bagel for €3.95 - that’s a wallet-whopping way to save your lunchtime pennies, www.coffeesociety.ie.
Prudent Picks: Best offers in beauty, fashion and breaks to get your summer off to a sizzling start!

Prudent Picks: Best offers in beauty, fashion and breaks to get your summer off to a sizzling start!
Beauty Brown Sugar hair and beauty salon is opening its doors on Sunday 13th May, in aid of the St. Francis Hospice, Raheny. They’re hoping to raise €10,000 for this worthy cause and to help reach their target, they’ll donate every cent spent on Sunday 13th to the hospice. Phone 01-6169967
Naoimh shops for her summer (!) wardrobe from LK Bennett’s a/w collection

Naoimh shops for her summer (!) wardrobe from LK Bennett’s a/w collection
Prudence editor Annette is on her holidays this week and another friend is jetting off to the South of France at the weekend so with all this talk of getaway sun breaks you’d think I’d be getting excited about my summer wardrobe. But the cold, rainy, miserable weather outside hardly
Win! 1 of 3 Rimmel Sunshimmer goody bags worth €30!

Win! 1 of 3 Rimmel Sunshimmer goody bags worth €30!
Introducing Sunshimmer Instant Tan Water Resistant for Body and Face: just like the original, the ultra-blendable formula instantly illuminates, leaving skin with an all-over sun-kissed glow. Now with water-resistant wear, your instant tan finally lasts as long as you do! Streak-free, even colour withstands sudden rain, splashes and spilled drinks –